Country Star and Actress Launch Free Toy Store for Families in Need This Christmas: Were All in It Together

Share Tweet By Billy Hallowell Editor
December 11, 2023

Country music star Brad Paisley and his wife, actress Kimberly Williams-Paisley, are on a mission to help the poor and those in need.

Listen to them on the latest episode of Quick Start ?

The couple runs an organization they launched in 2020 called The Store, a charity in Nashville, Tennessee, that provides food, clothing, and other items to those in need.

It’s assembled to look like a normal store but with a catch: all of the items are free.

“The Store operates as a year-round free grocery store allowing people to shop for their basic needs,” reads a description on The Store’s website. “There is no charge to those referred or to the people and agencies that send them. They may shop for food to supplement their income during times of crisis and as they work toward self-sufficiency.” View this post on Instagram

A post shared by Brad Paisley (@bradpaisley)

The Paisleys also created a holiday-specific effort with The Store this season that allows families in need to pick up toys and other items for their children a much-needed endeavor to boost spirits.

At the two-day event, which started last Friday, 400 families were able to pick up clothes, toys, and other gifts for the Christmas holiday, according to The Associated Press.

It’s something Paisley said is deeply important to him and his wife, as he believes it meets both physical and emotional needs.

“The emotional aspect of being able to give your child something your child wanted versus just something to sort of get you through the holidays, thats such a load off the minds of somebody who maybe didnt think they were going to be able to do that,” Paisley told the AP. View this post on Instagram

A post shared by Kimberly Williams-Paisley (@kimberlywilliamspaisley)

His wife added The Store is an opportunity to help meet people where they are in their time of need.

“People come on hard times and we want this to be a safe, welcoming place for everybody, whether youre volunteering or whether youre needing the services,” Williams-Paisley said. “Its just a community, and were all in it together.”

She’s hoping to continue growing the effort to meet expanding needs across the U.S.

The Store is inspired by another organization called Unity Shoppe in Santa Barbara, California, an organization that has been helping those in need for more than a century.

The Paisleys became aware of the organization and were immediately struck by its efforts.

“We took our boys to Unity Shoppe to teach them about serving others and giving back to people in need,” Paisley said on The Shop’s website. “And we came away surprised by what the organization had taught us. Most people don’t want handouts; they want dignity and respect. Most people want to become self-sufficient.”

So, they took those lessons and launched The Store in Nashville in an effort to bring those same values to their community. CBN Digital previously covered the couple’s plans to launch The Store.

“This is a grocery store with dignity for people who have fallen on hard times,” Paisley told The Tennesseean at the time. “All of us are one unforeseen disaster away from rock bottom. Its nice to think about a place where, when that happens to someone, they can use it to get back on their feet.”

Find out more about The Store here.

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