Burger King to launch $5 value meal ahead of McDonald’s: report

Restaurant Brands International-ownedBurgerKingis launching its own $5 meal deal ahead of McDonald’s, Bloomberg News reported Thursday, citing an internal memo, asburgerwars heat up.

US fast food chains are in a tussle to attract customers at a time when cost-of-living crisis has forced them to eat more meals at home, prompting companies to turn their focus on offering better promotions and deals to improve traffic.

Burger King’s deal would include a choice of one of three sandwiches with nuggets, fries and a drink, according to the report.

Franchisees had voted in early April to approve the deal, the report added.

BurgerKing plans to run its offer for several months, the report said, citing the memo. Meanwhile, McDonald’s promotion would run for about a four weeks, Bloomberg News had reported earlier.

Besides the $5 “Your Way Meal” theBurgerKing chain is testing two other value platforms that could be ready in the second half of the year, according to the report.

Last week, McDonalds confirmed that it will roll out a limited $5 combo meal this summer in hopes of enticing inflation-battered customers who have stayed away after the fast-food chain spiked prices.

Otherburgerchains are also ramping up their promotions, with Wendysannouncing a $3 breakfast meal deal earlier this week.

McDonald’s missed profit estimates for the first time in two years in itslatest quarter, with the company saying consumers turned “more discriminating with every dollar they spend.”

In contrast, rival Restaurant BrandstoppedWall Street expectations for quarterly results, driven by a revival in demand at itsBurgerKing outlets.

Restaurant Brands did not immediately respond to a Reuters request for comment.